Credit Union PhD

Taylor Murray is the President/CEO of ServiStar Consulting and was selected as a CU Rock Star in 2020 by Credit Union Magazine.

Taylor cut his teeth in credit unions as a teenager working for a Top 100 Credit Union, Baxter Credit Union (BCU).  After spending nearly two decades with BCU, learning and leading many member-facing Sales/Service/Business Development/Branch functions, he joined Affinity Plus in St. Paul, MN.  As the Vice President of Growth & Opportunity, Taylor helped guide strategic growth initiatives, including new branch design, mergers and bank acquisitions, and market expansion. Before becoming CEO at ServiStar, Taylor was the Vice President of Member Experience at Radiant Credit Union in Gainesville, Florida.

Taylor received his MBA from Lake Forest Graduate of Business.  Taylor also has his Certified Chief Executive (CCE) certification and an alumnus of Filene Research Institute’s i3 program. Credit Union Magazine selected Taylor as a CU Rock Star in 2020, a recognition that highlights a select number of other unique, innovative, and creative people who excel in their areas of expertise—and by doing so, make our movement a better, more interesting place.  Taylor lives in Gainesville, Florida, with his supportive wife and two energetic kids.